Billboard
Project
Location: West 11th, Eugene, Oregon. Board is location above Silver Dollar Gentlemen’s
Club, near Taco Bell and Key Bank. Board faces west, reads to eastbound traffic.
Board will be up till end of February or later.
Visual Continuity, a class founded by Professor Emeritus Dave Foster and currently
taught by Leon Johnson, is primarily concerned with communication issues related
to narrative, sequence and continuity investigated via theme-based syllabi.
The class decided to add their voices to the
chorus of public communications delivered via commercially available billboards.
Students raised money from a postcard sale and raffle to fund
the project themselves. The design for the billboard came out of discussions
about the images of masculinity promoted by football advertisements in our
community. The design examines the "performance"
of masculinity in these communications and questions the role that images "
perform" in society. The members of the class have produced a billboard
that cultivates a broad range of interpretations without identifying a particular
target.
